'The rest, the "popular culture" of political pamphlets, ballads, romances, chap-books, was not only not literature, but also not generic; it escaped the law of genre.'With the emergence of new technologies, new capital, mass production, and new means of distribution (notably the railway), with the formation of a relatively large literate (or semi-literate) population (with the formation, therefore, of a market), and with the commodification of all forms of leisure and entertainment, the equation is reversed. Now it is "popular culture", mass culture, that is generic, ruled as it is by market pressures to differentiate to a limited degree in order to cater to various sectors of consumers and to repeat commercially successful patterns, ingredients, and formulas."
- Stephen Neale, "Questions of Genre"
Kurslitteraturen har svaren. Om ni inte förstår kopplingen, läs det fetade stycket igen.
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